Jenni Taylor-Bickers's profile

Slash Signature AFD Project

I was very honoured to be given the opportunity to work on the Slash Signature AFD product at Marshall Amplification. This involved coming up with concepts and making design decisions on every part of the project from certificates and handbooks, right down to the cosmetics of the amplifier. Using Slash's existing
logos I created the look and feel for the panel. The Special Collectors Edition (shown below) was covered in a snake skin vinyl, so I decided to echo this subtly across the panel, keeping all other legends minimal.
Every amplifier came with a Certificate of Authenticity which I designed incorporating the AFD100 logo I had previously used on the website and other supporting material.
I was also asked to put forward concepts for a t-shirt that would come with every amplifier. From the selection below that I contributed, the top option was chosen and printed.
I directed a photo shoot for the new Marshall website and these are some of the shots I took of the AFD100.
Although this was not part of the official project, I decided to try some different AFD100 logo styles in my own time. I drew out the below designs in Illustrators, bouncing the concept off the famous Guns'n'Roses 'Appetite for Destruction' album.
Slash Signature AFD Project
Published:

Slash Signature AFD Project

I was very honoured to be given the opportunity to work on the Slash Signature AFD product at Marshall Amplification. This involved coming up wit Read More

Published: